Email marketing? Newsletter? Social Media?
Are you letting your customers forget about you?
- How often do you need to get in touch with existing customers?
Let your name slip from your customers' mind and they will call the competition next time. On the other hand, you may overdo the customers relations and they'll get annoyed... There is a middle way, but it's not the same for every business. We can help you find yours.
- Should you have a printed newsletter or email it?
Emailed newsletters are very cost effective, they are easily made, carbon-friendly and their impact can be directly measured (did I mention free as well?). Yet there are still many advantages to printed publications. Strategically distributed print-outs can also raise brand awareness and bring in new customers. Either way, I can help you identify the most adequate solution.
- What will you talk about anyway and who's going to write it?
The truth is that most people who are excellent at what they do would hate to write about it. This doesn't mean that they shouldn't share their expertise. How are people going to find out how good you are if you don't tell them?
Copy-writing is easily arranged. Finding engaging material for your publication isn't the problem. Let's just get started